Label.m Heat Protection Spray shields against damage caused by heat styling and UV rays with the latest innovation in heat protection technology. Applied to wet or dry hair, pre-styling Label.m Heat Protection spray lets you create individual, fashion led styles with expert protection. Label.m Heat Protection Spray has been developed for professional stylists under the creative eye of a dynamic international artistic team, led by Toni & Sacha Mascolo, whose expertise in creating innovative hair formulations (backed by education) is where fashion meets iconic styling with transcultural appeal. Directions >> Apply to wet hair before blow drying or spray on dry hair before using heat straighteners or tongs. RRP $35.95