Label.m Souffle will re-invent your curl with this uber nourishing, protective mix of avocado, Barbados cherry and olive which creates loose, glossy waves or instant volume. With Enviroshield Complex, Label.m Souffle shields against heat styling and UV rays, boosting shine. Label.m Souffle has been developed for professional stylists under the creative eye of a dynamic international artistic team, led by Toni & Sacha Mascolo, whose expertise in creating innovative hair formulations (backed by education) is where fashion meets iconic styling with transcultural appeal. Directions >> Apply with fingertips into damp or dry hair. >> Reapply for added definition. Styling Tip >> Apply with fingertips into damp or dry hair. Reapply for added definition to ends of hair. RRP $35.95